An affiliate link is a special tracked URL. When you click it and become a customer, the company pays me a referral fee. The price you pay is the same whether you use my link, a different link, or no link at all. The fee comes out of the company's margin, not your wallet.
Some links on this site, in my emails, in the PDFs I publish, in my social posts, in my videos, and in my DMs are affiliate links. I label them — usually with "(paid link)" right next to the link, or with a clear note at the top of an email or post.
Every tool I recommend has to pass what I call the Operator Filter:
A high commission doesn't get a tool past the Filter. A low commission doesn't keep a great tool out. If something I recommend later turns out to be bad, I update the recommendation and tell you why.
I work in a lot of formats. Here's how the disclosure shows up in each one, so you always know what you're looking at.
Sometimes a brand pays a flat fee for a feature instead of a commission. When that happens I say "sponsored" explicitly, name the brand, and only accept the sponsorship if the product would pass the Operator Filter without the check. Opinions stay mine.
I share what I've done in my businesses and what I've seen others do. I make no guarantee that you will earn any specific amount of money — or any money at all — from following my content, using a tool I recommend, or buying anything I sell. Your results depend on your market, your effort, your existing skills, your execution, and dozens of other factors I can't control.
Most people who buy education or follow business content do not make significant money from it. Any numbers I cite — my own results, a member's result, a projection — should be considered exceptional, not typical. When I project what's possible (e.g., "$500K Year 1"), I'm describing what could happen if every part of a plan is executed. It's a model, not a promise.
For full legal terms see Terms of Service.
This policy is built around the FTC Endorsement Guides (16 CFR Part 255, updated 2023), the FTC's Disclosures 101 for Social Media Influencers guidance, and the FTC's Money-Making Opportunity Rule (16 CFR Part 437). I review this page quarterly and update it whenever FTC guidance changes.
If you ever see a recommendation on my site, in my emails, or in a video and you're not sure whether it's a paid link, email me at [email protected] and I'll tell you. The goal is for you to never have to wonder.
Last updated: May 26, 2026 · © Darkhorse Traders LLC