Cody Keegan codykeegan.ai Crazy Ways AI Gets Money →
Blueprint 01 · Trigger word: CLAUDE

Brand Bible Template

AI writes generic slop unless you teach it your voice. The Brand Bible Template is the file every operator needs before writing a single word with AI.

The Idea

Most operators try to use AI for content and quit within a month because the output sounds like every other AI post. The fix isn't a better prompt — it's a structured Brand Bible file the AI reads BEFORE every task. Voice rules, do/don't list, signature phrases, 10 real examples of how you actually talk. Once you have the file, every prompt returns output that sounds like you wrote it.

The wedge: The difference between AI that sounds like you and AI that sounds like an intern with a thesaurus is one file.

The AI Stack

ToolFunctionCostAffiliate
Claude (Anthropic)Primary writing model — best voice mimicry$20/mo Pro
Brand Bible Template (free)The structured voice file$0Lead magnet
ChatGPT or Gemini (optional)Alternate model for variations$0-20/mo

How AI Runs It — 5 Steps

  1. Download the template — Grab the markdown file (link below). Standardized structure: identity, voice rules, do/don't, example outputs.
  2. Fill in your voice rules — What words you use, what you never say, what tone you favor. Be specific (e.g., 'never say synergy', 'always end emails with a question').
  3. Add 10 real examples — Paste 10 of your actual posts, emails, or DMs. The AI learns by example far better than by description.
  4. Save as CLAUDE.md in your project — Drop the filled-out file at the root of any AI workspace you use. Claude Code, Cursor, ChatGPT projects — all of them respect this convention.
  5. Reference it in every prompt — First line of every prompt: "Read CLAUDE.md and apply the voice rules." The output is now you.

Path To Revenue

Month 1
Voice consistency across every AI output. No more rewrites. No more "this sounds like AI."
Month 3
5-10 hours/week saved on content. The AI drafts; you edit lightly.
Month 6
Scale content output 10x without losing brand. You become the voice across more channels.

The Math

Hours saved/week × your hourly rate = the bottom-line ROI. For most operators that's $500-2,000/week in opportunity cost back. Stack costs $20/mo.

You do: ~30 min upfront to fill the template, then 5 min/week to refine.

AI does: Every blog post, every social caption, every email — drafted in your voice automatically.

Why Now (2026)

Set this up in 30 min. Compound for years. The smallest investment with the largest payoff in any AI workflow.

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Affiliate disclosure: this blueprint may contain affiliate links. I only recommend tools I personally use or have verified work as described. This does not affect the price you pay.